A startup on a mission to create a digital platform for cancer patients during and after treatment to help increase well-being and speed up their recovery. Evidence shows that physical activity has a great impact on cancer treatment, but there is a gap between research and healthcare, and the support to patients is unequal and not sufficient.

Oasis wants to bridge the care gap and integrate individualized cancer rehabilitation in an early stage of cancer treatment, which reduces side effects, complications, and risk of relapse as well as speeds up recovery and increases cancer patients’ well-being. This has a large positive economic impact both for the individual and for society and the healthcare system.

Being in an early stage as a startup, Oasis needed a brand identity to be able to continue its journey ahead to help cancer patients. I defined a new visual expression that is clear, friendly and energetic, making sure that Oasis clearly sets apart from other typical health services. The rich colour palette allows a broad usage for digital and communications, and the bold bespoke numbers used for data visualization fuels the expression further.

Along with the brand identity, the project has entailed a micro website, app prototype, presentation templates and other miscellaneous production.